The aim of the Bachelors Degree study program in Communications and Mass Media is to assist students to become highly skilled, versatile, independent thinkers with the research experience, information literacy, communication and interpersonal skills necessary for an advanced professional career, or further academic study at the Master's or PhD level. The program facilitates creative interdisciplinary links between the disciplines studied to develop broadly educated individuals who are able to apply their knowledge, skills and attitudes creatively and flexibly in a broad cultural and social context. This degree is awarded by Empire State College, State University of New York. Students have the option of sitting for State Examinations upon the completion of their degree program, and by successfully passing the exams are awarded both the American degree from Empire State College (B.A.), and also a bachelor's degree from UNYP (Bc.). This is due to the fact that the program is also fully accredited by the Czech Ministry of Education, making it a double degree program.
The major focuses on the examining and understanding of the dynamics of communication in language, media and culture both within theoretical and practical frameworks. The interdisciplinary program was developed in response to the recognized societal need for graduates who understand the processes, effects, and cultural implications of communication in the Information Age.
The primary aims of the major are as follows:
* to provide students with a world class education that develops critical conceptual understanding and analysis, technical skills, and research capabilities that will enable them upon graduation to commence practice within one of the communication professions or fields;
* to develop professional and technical skills within a broader framework of structured thought, social awareness and critical and ethical reflection
* to place this education within a context of inter-disciplinary, collaborative and international learning environment to enable students to build the understanding and skills necessary to be contributing, flexible, adaptable, creative and tolerant in a social and professional environment characterized by convergence and change.
The program involves the analysis of a range of communicative and cultural practices and the ways in which individuals and groups use and react to them. The ways in which identity is constructed and articulated and the means by which differences are signaled is examined, as well as the complexity of relationships existing between communication, information and power. The structures, forms and effects of the communicative activities of, for example, language, film and photography are also studied.
The course emphasizes the development of communication skills through standard modules in organizational and interpersonal communication, as well as professional modules in media writing for different fields such as print and broadcast journalism or public relations and advertising. Through field and project work, as well as in lectures, seminars and studio work, students gain skills that are transferable and applicable to a variety of professional work settings.
The emphasis on professional application is further reflected in areas of concentration within the major. In the third year of study, students have the opportunity to choose and study a number of courses in three main areas that emphasize the development of practical skills: 1) Media Writing and 2) Public Relations and 3) Advertising. These areas serve to combine the theoretical with the applied, and provide students with solid professional grounding in professional theory and practice, thereby preparing them for the workplace.
Graduates from the program will be able to use their theoretical, research, and applied skills, and in most cases internship experience and/or project work to continue developing as creative, lateral-thinking problem solvers in the global market place. Former students can be found in graduate programs in Australia, the United States as well as in Great Britain and other states in the European Union. Those who chose the route of a professional career can be found working in major newspapers, television and radio stations in the Czech Republic, as well as in the fields of advertising, public relations, marketing, and human resources.
A few examples of courses required in the major:
Media and Society
Interpersonal Communication
Public Relations Principles
Introduction to Advertising
Reason and Argument
Organizational Communication
Political Communication
Media Law and Ethics
A few examples of elective courses:
Mediation
Advertising Strategies
Sociolinguistics
Cultural Anthropology
Visual Culture
Marketing
Social Psychology
Organizational Behaviour
The general requirements for consideration for admission are:
- Graduation from an accredited high school or its equivalent, as shown by the applicant’s diploma or examination records
- English language proficiency
- Interview with the relevant Head of the Department (after submitting the required documents)
The following materials are necessary for admission:
- A completed and signed UNYP application form
- A motivation letter written in English (400 words)
- An official copy of student’s High School Diploma or if not yet received, please submit your last high school report (transcript)
All documents should be in the original language with an official translation into English – (does not apply to Czech and Slovak diplomas)
- English language proficiency – Official TOEFL score of 197 (computer-based test), 530 (paper-based test) or 71 (internet-based test), IELTS minimum of 5.5, FCE – score A or B. If you do not hold any internationally recognized English certificates, you can take a UNYP Internal English Test as a part of an entrance exam
- A copy of student’s I.D. card (Czech, Slovak) or passport (international students)
- 4 recent passport-size photographs
- Recommendation Letter
- An application fee of 2000 CZK (non-refundable)
TUITION
Total 128 credits / 4 years
128 credits (UNYP/ESC) 5,750 CZK per credit
FEES
Student Body Fee (UNYP) 4,000 CZK per semester
Telecommunication Fee (ESC students only) 2,000 CZK per semester
ESC Admissions Fee 7,500 CZK (one time only)
Example for one semester:
Minimum of 4 *3credit courses = 12 credits, Maximum of 6* 3credit courses =18 credits
Standard of 5 credit courses/semester = 15 credits:
15 x 5,750 CZK = 86.250 CZK
+ 4,000 CZK SBF = 90.250 CZK
